The Benefits of Fitflops

In May 2007, FITFLOP sandals hit the shelves. The concept was developed by Marcia Kilgore, a one-time personal trainer and entrepreneur who was juggling motherhood and work and very much wanted to also stay in shape. A ‘tall order’ for most of us mortals. So, came about the shoe that could give a workout whilst you went about your daily routine. What a great idea, and wonderful for those of us who do not relish going to the gym, or indeed, do not have the time to go walking/hiking for one reason or another.

Two podiatrists specialising in biomechanics (who studies gait – how a person walks) – Dr. David Cook and Darren James based at London’s Southbank University created  the fundamental muscle-loading Microwobbleboard Toning Technology which is built into a multi-density midsole found in the bottom of every Fitflop sandal, slipper, boot and shoe.

Fitflop footwear  can help relieve aching feet, help alleviate back, pelvis and knee strain by realigning ground reaction force towards your core relieving areas of uncomfortable high pressure i.e. under the ball of the feet or under the  heels. Due to the biomechanically engineered patent of Fitflops, they help tone and tighten your leg muscles; they also absorb more shock than the normal shoe.

Click on the link to John Lewis below where you will be able to check out the latest FitFlop footwear, See ‘Sports & Leisure’ section. If you type in “Fitflops” into the search bar at the top of the page you’ll be taken right to the correct page, with lots of information about Mens and Womens Fiftflops and much more.

Useful Links: FitFlops in The Press “Walking on Sunshine”

It is estimated that in a life-time we walk about 100,000 miles; so think of your poor feet as we often neglect them.

It is extremely important to endeavor to keep your feet healthy, as well as, choosing well-fitting shoes in order to help prevent future foot problems from occurring.  All footwear should be thought through and given consideration before purchasing.  As we know feet comes in all shapes and sizes.  Each foot has 26 bones and do not fully set until we are approximately 18 years of age.

By simply wearing the wrong shoe we can damage our feet foot – at any age.
To assist in buying shoes, ‘The Society of Chiropodists & Podiatrists’ have put together a guide to choosing the best shoes for your feet and hereare some tips to consider when buying shoes:

Heel –broad base, suggesting no greater than 4cm (1 1/2”)

Heel Counter
–reinforces the heel cup, stabilising the foot upon ground contact
Sole – should provide cushioning for protection whilst walking, providing enough grip to prevent slipping
Upper – ideally natural materials e.g. leather or breathable fabrics to keep feet comfortable.
Linings – breathable materials e.g. leather or fabric keeping the foot fresh; ideally smooth and seam-free to prevent rubbing/friction.
Fastenings – laces/straps with buckles or touch fastenings ensuring the foot is securely within the shoe.
Toe Box – sufficient depth which will prevent any rubbing/pressure which could lead to sores/blisters/corns to the toes.  Allow your toes to wiggle within the shoe.
Insole – preferably removable so that from time to time they can be freshly deodorised or cleaned, preventing possible foot conditions such as athletes foot.  Also to allow easy insertion of padding or orthoses if applicable.

Also as we age, our feet can lengthen and spread (broaden) from many reasons, so consider having your feet correctly measured from a reputable shoe retailer.

For further details please download the following leaflet

Cracked Heels

What condition are your feet in? Beautiful feet reflect a caring personality. Normally attention is to our face, hands and often our feet are forgotten or just simply ignored or we are just too lazy to care. We forget our feet as often they are covered up and out of sight; therefore, out of mind as the saying goes.

Reasons for cracked heels can be due to lack of attention, overexposure or dryness, lack of foot cream. By applying continuous pressure of whole body on our poor feet, our heels get cracked (known as fissures). Reason for concern is not just cosmetic, feet looking untidy, but they can be painful and sometimes can become infected if cracks become deep. So please give your feet a bit of Love, Care and Attention.

Treat your feet to a good moisturiser, specifically foot cream (for deeply cracked heels use a heel balm) as these contain urea the body’s natural moisturiser helping to keep the skin soft and supple.

Why not visit Cosyfeet to view their wide range of products for feet. I recommend looking under their ‘Buy Online’, go to ‘FootCare’ go to ‘Creams & Lotions’ and for ladies with cracked heels have a quick look under ‘Gel Technology’. The Gel Moisturising heel sleeves and Bootee Socks are a great start to getting beautiful feet.

For further suggestions, please visit Once logged in use the ‘Search for’ box and type keyword ‘Heels’. There is an array of useful items which may help alleviate painful/cracked heels such as Gel Heel Pain Relievers, Heel Cushions, Scholls Party Feet Invisible Gel Heel Cushions, Home craft Wool Pile Fleece Heel Protectors. These are just a few self-help remedies.